Brand: Alibaba

Project

Alibaba Tmall 618

Ideal Life Event | China

Service

Creative Concept | Design 5 Themed Zones

45+ Different Brands

19+ Digital Interactive 

Social Media KOL

CCTV2 Broadcast

Live Performance Show

Direct O2O Purchase 

Construction

Implementation

Agency

Uniplan

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The project gives Tmall’s customers an insight of how technology will make their lives easier, with over 19 different digital experiences across five different themed areas depicting an ideal modern lifestyle, health, smart home, fashion and sport. The event was hosted at Alibaba’s home city of Hangzhou, which attracted more than 200,000 visitors over the weekend.

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Sports Zone
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Brand: Alibaba

Project

Alibaba HQ Lobby | China

Service

Creative Concept | Design

Construction

Agency

Uniplan