Brand: Kingold

Narrative:
The project was conceived as a dynamic, multifunctional space that reflects Kingold’s diverse and prestigious portfolio. It serves as a central hub where various stakeholders—from VIPs and employees to media and the public can engage with the brand's vision and achievements across real estate, hospitality, education, finance, health, media, and culture.

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Design:
A flexible spatial layout was developed to accommodate a wide range of activities, including training sessions, exhibitions, press events, and VIP receptions. The environment is enhanced by immersive screen content that showcases Kingold’s high-end developments, creating a visually rich and informative experience tailored to each audience group.

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Outcome:
The result is a multifunctional, brand-driven experience center that strengthens internal culture and external perception. It facilitates engagement, communication, and storytelling becoming a powerful platform for brand expression, stakeholder interaction, and strategic business development.