Narrative:

The Porsche Driving Experience in Inner Mongolia offered participants the thrill of performance driving in extreme -20°C conditions. The goal was to create an environment that not only supported the dynamic nature of the event but also provided a warm, inviting space where guests could relax, connect, and engage with the Porsche brand on a deeper level.

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Design:

Drawing inspiration from Scandinavian design principles, the interior space was crafted to evoke warmth, comfort, and understated elegance. Natural materials, soft lighting, and thoughtful spatial planning transformed the harsh Mongolian winter setting into a cozy retreat, seamlessly blending functionality with the refined spirit of Porsche.

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Outcome:

The result was an unforgettable "Ice Experience"—a beautifully immersive environment that enhanced participant enjoyment and strengthened emotional ties to the Porsche brand. The space successfully became a hub for relaxation, interaction, training and brand storytelling, leaving a lasting impression on all who attended.