Phyigital 5x5 Metal
Brand+Digital+Space
Fusion Creative Studio | Experimental: 5 X 5 | METAL SPACE
Designing a restaurant themed around the five elements | Fire, Wind, Earth, Metal, and Water — presents a unique opportunity to immerse customers in a holistic sensory experience. It seamlessly connects food, spatial environment, and digital interactions, engaging all five senses. Each element is brought to life, offering a captivating journey that merges taste, atmosphere, and technology into a cohesive and unforgettable dining experience.
Metal element features a clean, refined presentation with sharp lines and a palette of metallic, black, white, and silver hues, evoking a sense of precision. This space seamlessly combines the cool elegance of metal with the dynamic energy of interactive technology, resulting in an environment that feels both futuristic and sophisticated.
Sight:
In this dark metallic space, a sleek bar composed of interactive digital touch screens stands out, with animated digital raindrops gently descending from the ceiling. The interior features black metallic furniture, while transparent LED screens line the perimeter walls. Vertical light strips emit soft white light, meticulously shaped to resemble falling water droplets, creating an immersive and futuristic atmosphere.
Touch:
The space seamlessly blends cutting-edge digital interfaces with a sleek, industrial aesthetic. Digital touchscreens are elegantly integrated into the surfaces for ordering food and beverages, offering a smooth, interactive experience. Surrounding these digital hubs, cool metallic surfaces dominate the interior, their cold, polished texture inviting a tactile contrast to the vibrant digital displays.
Smell:
The air is infused with subtle notes of lemon, bergamot, and a hint of basil or thyme, bringing a refreshing and crisp atmosphere. Scented candles in sleek, minimalist metal containers add to the aesthetic while offering a gentle, uplifting fragrance
Taste:
Metal in food presentation highlights a sense of purity, simplicity, and clarity, emphasising the natural beauty of each ingredient. Sushi with precise, clean cuts exudes elegance, while the stark white of foods like tofu or radish creates a minimalist contrast. Fresh oysters served on the half shell, gleaming atop a silver platter, evoke the raw essence of the ocean. Cold noodle dishes presented in sleek metal bowls underscore the coolness of the dish, enhancing the sensory experience against the metallic background.
Hearing:
The ambient sound is enriched with minimalist jazz and gentle piano notes, carrying a metallic timbre that's almost bell-like. The melody remains simple, slow, and airy, creating a soothing atmosphere. Each note lingers briefly, evoking the delicate shimmer of light reflecting off metal, adding a sense of calm and purity to the space.