Brand: Chevrolet

Narrative:
The Chevrolet booth was created to embody the brand’s core message: “Find New Roads.” Designed as a dynamic brand experience, the concept aimed to inspire discovery, innovation, and forward momentum. By placing the concept car at the heart of the experience, the booth symbolised Chevrolet’s vision of the future and commitment to pushing boundaries.

 

Design:
Building on Chevrolet’s Global Brand Architecture, the booth featured an evolved T-shaped stage that echoed the layout of a theatrical set—focusing attention on the concept car as the dramatic centre piece. Surrounding it, immersive video content and a Chevy Tech interactive zone allowed visitors to engage directly with the brand’s technology, cutting-edge design, and latest innovations through hands-on digital experiences.

 

Outcome:
The booth successfully translated Chevrolet’s vision into a powerful spatial narrative. It captivated audiences, reinforced brand identity, and created a memorable platform for showcasing future-forward vehicles and technology, enhancing both customer engagement and brand perception.