Brand: GAC Honda

Narrative:

The concept for GAC Honda’s booth design embodies the brand’s spirit of constant progression—always moving forward and never standing still. The booth creates a strong visual connection between the brand’s architecture, dynamic lighting, and immersive video content to reinforce this message.

 

Design:

A distinctive brand identity pattern was developed and seamlessly integrated throughout the booth, enhancing the spatial experience and making the brand’s presence unmistakable. Architectural elements, lighting design, and digital media were carefully aligned to create a cohesive and engaging environment that communicates motion and innovation.

 

Outcome:

The booth delivers a powerful and unified brand expression, elevating GAC Honda’s identity within the exhibition space. Visitors experience a dynamic and immersive environment that clearly reflects the brand’s values of innovation and continuous evolution.