Brand: Lincoln
Project
Dealership Opening | China
Service
Creative Concept | Design
Regional Event Program
Digital Interactive
Agency
Uniplan
Narrative:
The grand opening event was designed to announce the launch of the Lincoln dealership on both a local and national scale. Lincoln’s goal was to position itself distinctly from other premium automotive brands by introducing and emphasizing the "Lincoln Way" philosophy through a curated guest experience.
Design:
The event experience was crafted to embody the "Lincoln Way," focusing on personalized service, refined luxury, and warm hospitality. Every touchpoint—from the spatial design to the curated interactions—was carefully considered to immerse guests in the brand's unique identity and values.
Outcome:
The grand opening successfully reinforced Lincoln’s differentiated positioning in the premium automotive market. Guests left with a clear and memorable understanding of the "Lincoln Way," strengthening both brand perception and emotional connection.
Brand: Lincoln
Project
Lincoln Space Tour |
China
Service
Creative Design
Event | Roadshow
Digital Interactive
Agency
Uniplan
Working with Lincoln’s Global Brand Architecture, the connection between ‘Lincoln’ and ‘art’ by re-introducing the brand to customers within this beautiful pop-up across China.
Brand: Lincoln
Project
Autoshow Exhibition Program |
China
Service
Creative Design
Exhibition Program
Press Event
Digital Interactive
Agency
Uniplan
Working with Lincoln’s Global Brand Architecture, all the elements on show contributed to the ‘Quiet Flight Philosophy’. From seamlessly connected of digital elements to a specially crafted water fountain framing the hero vehicle with elegance during launch.
