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Brand: Cadillac

Project

CBD Showroom | China

Service

Creative Concept | Design

Concept Store Rollout

Interior Design

Digital UI

Agency

Uniplan

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Narrative:
Cadillac reimagined the traditional automotive showroom by creating a refined, forward-thinking environment that aligns with the brand’s premium identity. The goal was to offer customers a more intimate, sophisticated, and technologically enriched space to explore Cadillac’s vehicles, innovation, and artistic expression.

 

Design:
The showroom features a multi-functional digital reception counter, an interactive product customisation table, and an immersive digital simulation zone—all set within a calm, lounge-style setting. This restrained yet advanced design allows customers to engage with Cadillac’s offerings at their own pace, blending digital interactivity with a comfortable, elevated atmosphere.

 

Outcome:
The transformed showroom redefines customer engagement in the automotive retail space. It strengthens Cadillac’s brand positioning as both technologically advanced and design-conscious, while offering a unique, relaxed discovery experience that builds deeper emotional connections with customers.

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© 2020 Fusion Creative Studio

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