Brand: Maserati
Project
Drive & Sail | China
Service
Creative Concept | Design
Drive & Sail Event
Agency
Uniplan

Maserati’s Volvo Ocean Race arrivals in China, we created a Drive and Sail event for over 260 VIPs, media, and Zegna representatives at the Qingdao Olympic Sailing Center.
Brand: Maserati
Project
Trofeo World Series | China
Service
Creative Concept | Design
Track & Hospitality Event
Agency
Uniplan

How can a brand with its roots in grand prix best showcase its prestigious Quattroporte and create an engaging and interactive guest experience at the same time? In its natural habitat: RACING.
Brand: Maserati
Project
Maserati & Zegna |
China
Service
Creative Concept | Design
Fashion Show | Event
Press
Construction
Implementation
Agency
Uniplan

Narrative:
The project celebrated the collaboration between two iconic luxury brands, Maserati and Ermenegildo Zegna, highlighting their shared values of meticulous craftsmanship and visionary innovation. The aim was to showcase this partnership in a way that reflected both brands’ dedication to excellence and timeless design.
Design:
The Quattroporte Ermenegildo Zegna was unveiled through an exclusive catwalk show staged within a Maserati showroom. The environment was carefully crafted to merge automotive excellence with high fashion, creating a sophisticated and immersive atmosphere that seamlessly blended the worlds of luxury cars and couture.
Outcome:
The event delivered a truly unprecedented customer experience, elevating the brand collaboration and leaving guests with a powerful, lasting impression of the shared artistry and innovation behind Maserati and Ermenegildo Zegna. It successfully reinforced the premium positioning of both brands while deepening customer engagement.