Brand: Maserati

Project

Drive & Sail | China

Service

Creative Concept | Design

Drive & Sail Event

Construction

Implementation

Agency

Uniplan

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Maserati’s Volvo Ocean Race arrivals in China, we created a Drive and Sail event for over 260 VIPs, media, and Zegna representatives at the Qingdao Olympic Sailing Center. 

Brand: Maserati

Project

Trofeo World Series | China

Service

Creative Concept | Design

Track & Hospitality Event 

Construction

Implementation

Agency

Uniplan

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How can a brand with its roots in grand prix best showcase its prestigious Quattroporte and create an engaging and interactive guest experience at the same time? In its natural habitat: RACING. 

Brand: Maserati

Project

Maserati & Zegna |

China

Service

Creative Concept | Design

Fashion Show | Event

Press

Construction

Implementation

Agency

Uniplan

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Uniting two of the most prestigious luxury brands and celebrating this collaboration in style. Maserati and Ermenegildo Zegna’s legacies are proof that attention to detail and visionary innovation create beautiful design. Presenting the Quattroporte Ermenegildo Zegna and produced a catwalk show within one of Maserati’s showrooms to create an unprecedented customer experience.