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Brand: Maserati

Project

Drive & Sail | China

Service

Creative Concept | Design

Drive & Sail Event

 

Agency

Uniplan

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Maserati’s Volvo Ocean Race arrivals in China, we created a Drive and Sail event for over 260 VIPs, media, and Zegna representatives at the Qingdao Olympic Sailing Center. 

Brand: Maserati

Project

Trofeo World Series | China

Service

Creative Concept | Design

Track & Hospitality Event 

 

Agency

Uniplan

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How can a brand with its roots in grand prix best showcase its prestigious Quattroporte and create an engaging and interactive guest experience at the same time? In its natural habitat: RACING. 

Brand: Maserati

Project

Maserati & Zegna |

China

Service

Creative Concept | Design

Fashion Show | Event

Press

Construction

Implementation

Agency

Uniplan

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Narrative:

The project celebrated the collaboration between two iconic luxury brands, Maserati and Ermenegildo Zegna, highlighting their shared values of meticulous craftsmanship and visionary innovation. The aim was to showcase this partnership in a way that reflected both brands’ dedication to excellence and timeless design.

Design:

The Quattroporte Ermenegildo Zegna was unveiled through an exclusive catwalk show staged within a Maserati showroom. The environment was carefully crafted to merge automotive excellence with high fashion, creating a sophisticated and immersive atmosphere that seamlessly blended the worlds of luxury cars and couture.

Outcome:

The event delivered a truly unprecedented customer experience, elevating the brand collaboration and leaving guests with a powerful, lasting impression of the shared artistry and innovation behind Maserati and Ermenegildo Zegna. It successfully reinforced the premium positioning of both brands while deepening customer engagement.

© 2020 Fusion Creative Studio

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